Category: Marketing

Develop a Marketing Mix for the product or service you have selected for your Marketing Plan project. Use at least 1 source for each of the 4Ps (4 sources total) of the Marketing Mix to justify your strategy. Use MS Word to present your findings in 1-2 pages. ** SELECTED SERVICE/PRODUCT : IPHONE ***

Assessment 2 Instructions: Branding Presentation • Develop a brand presentation of 8 12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker’s notes sections of each slide to expand your talking points. Introduction Branding is a means of differentiating a product from… Continue reading Assessment 2 Instructions: Branding Presentation
• Develop a brand presentation

Overview and instructions: Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all… Continue reading Overview and instructions:
Throughout this course, you will be creating a market

The blog’s topic is about “Understanding digital consumers, communities and influencers”. Preferably with some pictures in between the text. I already post our class’s PPT about this topic, and also a example from others.

Assignment Content Review the Strategic Management Project Background document. Review the following terms and concepts discussed this week to prepare for this assignment: Vertical integration Taper integration Backward vertical integration Forward vertical integration Strategic alliances Global strategy International strategy Innovation Create a Microsoft® Word document and title it Strategic Management Research Journal Part 4. Write… Continue reading Assignment Content
Review the Strategic Management Project Background document.

The product is the Tesla Car. 1) Identify in which stage of the Product Life Cycle the product is. Use the Boston Consulting Group Matrix to justify your answer. 2) Related to the marketing objectives of the stage you select, which elements of the IMC (integrated marketing communication) do you think are more adequate for… Continue reading The product is the Tesla Car.
1) Identify in which stage of the Product Life Cyc

The product is the Tesla Car. 1) Identify in which stage of the Product Life Cycle the product is. Use the Boston Consulting Group Matrix to justify your answer. 2) Related to the marketing objectives of the stage you select, which elements of the IMC (integrated marketing communication) do you think are more adequate for… Continue reading The product is the Tesla Car.
1) Identify in which stage of the Product Life Cyc

Indoor beekeeping business marketing plan and ideas Possible Ideas:  Host a social media competition.  Share user-generated content on social media.  Produce video tutorials.  Jump on trending topics.  Partner with other small businesses.  Give quirky product recommendations.  Collect customer feedback.  Enter local awards.

Marketing Case Analysis Paper Assignment COBU301 Principles of Marketing Instructions: 1. Choose one of the company cases below available from the course textbook, chapters 1~3. • Video Case 1.1. Cruising to Success: The Tale of New Belgium Brewing • Case 1.2. Dollar Shave Club: The Company for Men • Video Case 2.1. BoltBus Offers Affordable… Continue reading Choose one of the company cases below available from the course textbook, chapters 1~3.

SELF-MARKETING PLAN – PART II 1. Determine your Self-Marketing Objectives (1/2 page) which includes: a. Short-Term Career Objectives: Specific and measurable statements about which type of job you will pursue immediately after graduation. b. Long-Term Career Objectives: Specific and measurable statements about what you will be doing 5 – 10 years after graduation. 2. Select… Continue reading Why?